Don’t write off that old brand. Our current lifestyle has lead to recession retro can bring fun to customers and success to the re-inventor. The pre-requisite is that the original product needs to have been good and in demand. One possible route to success can be considering packaging and the space the retailer needs to promote the product. Restoring a heritage brand can be cheaper and quicker than creating a new one. The brand cycle is getting ever quicker – from emerging to dominant to residual and the on to retro-emerging.In all of this positive thinking consider intellectual property rights and trademarks.