26/01/2012 by Geoff.

Don’t write off that old brand. Our current lifestyle has lead to recession retro can bring fun to customers and success to the re-inventor. The pre-requisite is that the original product needs to have been good and in demand. One possible route to success can be considering packaging and the space the retailer needs to promote the product. Restoring a heritage brand can be cheaper and quicker than creating a new one. The brand cycle is getting ever quicker – from emerging to dominant to residual and the on to retro-emerging.In all of this positive thinking consider intellectual property rights and trademarks.

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26/01/2012 by Geoff.

With more competition out there – sometimes adopting ruthless tactics – you need to find innovative ways to beat them without cutting your margins.It’s not impossible for retail companies perhaps consider pop up shops – see our blog on the subject. Other ideas are deals, reducing delivery times and of course excellent customer service.It is possible – just think outside the box.

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