If you talk to my husband he would say it depends on your GOAL!
I’ve just returned from another visit to Torun in Poland delivering a Leadership Training Course. I’ve lost count of the number of times I’ve visited now but they still want me back and I haven’t done any marketing! I believe the secret is I’m delivering what is needed and I’m good at what I do. The message quite simply is that being good at what you or your business does is a pre-requisite to getting work.
My next Polish visit is already planned, Warsaw, much to my husbands frustration I haven’t done any marketing there either!
Written by our Education and Leadership expert Linda Trapnell