Learning From Seasonality

I read with interest Rachel Bridge’s article “How to stay aloft after the Summer” in the Sunday Times 23-5-10. It describes the issues faced by a business whose product or service is seasonal and how to overcome them.

It struck me that some of the message could be applied to any business. For example “What to do during the lull”:

• Keep all surplus cash generated in the peak months to pay overheads, vat and tax during quiet times.
• Try to find complementary business that will keep staff employed during quiet periods.
• Analyse your sales figures carefully to work out exactly when you peak seasons (times) occur. We recommend adding a planning step in here.
• Use quieter times to catch up on administration and planning for the next season.

Worth thinking about how these can be applied and benefit your business!

Geoff

This entry was posted on 08/06/2010 at 10:58 am and is filed under Tips and Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.