12/01/2010 by Geoff.

First of all let me say we’re not website experts but we are believers that they add real value to a business and have the potential to increase sales revenues.

We have an expert that helps us with our website and blog perhaps he can help you - mark@launchrooms.co.uk

You probably have lots of information on visitors to your site - number of visitors, how many pages they view in a visit, where they come from etc. Take time to interpret the data and make changes that will increase your exposure.

For example you might have a new product you want to promote. In this case its essential that all visitors get to the details of the product easily. Make this possible on your site, you’ll reach potential customers and may be sell more.

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12/01/2010 by Geoff.

Recently published research results, from the Department of Work and Pensions, show the extent to which employers discriminate when sifting job applications. Between October 2008 and May 2009 duplicate job applications were made for over 1,000 vacancies.  The applications were identical except for the names; one had a traditional white British name, the other was a name associated with ethnic groups.  The research results show that there was discrimination in favour of applicants with white British names over their ethnic equivalent, by 29%. 

These findings will be used to assess if any changes in discrimination law are required.

Wriiten by Simone - HR

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