Archive for 20/04/2009

Hull City: Phil Brown scores again

John’s been listening to his mentor again!!

Who needs Management text books when we have Phil Brown of Hull City in the Barclays Premier League?  The latest guidance from Phil Brown states that ‘Management is 95% Psychology’, and if that is not enough to be going on with, he also says that ‘to be a good manager you have to be an actor as well - miming from the Dugout’. Yes I can see that. Watch and learn football fans. Beats those text books any day!!

Offers and incentives

Yes there are plenty of these about at the moment - the general rule seems to be that they are all encouraging us to spend our limited cash. Here is our guide to checking if its a good deal for you and your business:

  • Is the offer going to improve the performance of your business?
  • Is the offer going to eat up valuable cash which could be used on something else more wothwhile?
  • Is the offer going to give you a return  on your investment?

Don’t forget there’s another type of incentive - its an internal incentive that’s supposed to encourage your staff to perform better. Before you take this major step (increasing your costs) ensure you are applying good management practice and that you are not going to pay for what is expected performance or apply the rules above (they can be used internally or externally!).

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