We’ve referred to the need to deal with getting more orders / customers (the external constraint) in previous blog entries. But how to do it?
There are over 65,000 business owners out there so its not that there isn’t opportunity!
In our experience companies have a fairly static group of customers who use their products or services. The problem is that companies don’t go outside this comfort zone so if their customers demand goes down then so does the performance of their business.
We would suggest companies who want to break out of this circle and be successful look at the following:
Tackling the problem in this way might just generate more orders!