09/02/2009 by Phil.

The only problem with continuous improvement is that you have to keep changing things. The question many of you will ask yourselves is ‘will this change improve things?’. Hopefully you will have gathered your data and based your plan on sound logic, so don’t worry too much, as the chance of any of us getting any change right first time is pretty slim. As long as you have set up so that you can monitor the effects of your change and modify where you need to, then get on with it. The worst thing that can happen is that you procrastinate. That can only lead to stagnation and in today’s climate it’s the companies and people that are moving forward who will be in the best shape to survive. Don’t wait until you are 100% sure or that the solution is 100% right, make that change now. You can perfect it the next time you change. Tomorrow.

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09/02/2009 by Geoff.

Of course you wouldn’t! You’d find a nice patch of fertile land and sow them successfully there?

So why not the same with your sales activity? You probably have plenty of data about where and what markets your current clients are in - analyse it! In doing this you potentially will identify the fertile ground (markets) or maybe ones that your product/services have not been exposed to yet.

Potential result = focus in the right place and more sales at no extra cost. You don’t have to re-invent the wheel!

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